Before you start


Set up a Facebook Business Manager and Facebook Ads Manager account
    1. Go to, sign in with your Facebook account and follow the required steps
    2. To create an Ad Account, you need to connect at least one Facebook Page to your Business Manager:
      1. Click on Settings in the bottom left of the sidebar.
      2. Then More business settings.
      3. Under Accounts you can add Facebook Pages as well as Instagram accounts.


    3. After connecting your accounts, click on Ad Accounts in the sidebar to create – you guessed it – an ad account.
    4. Click on Add in the top and then Create a new ad account and follow the steps.


Add a Meta Pixel
    1. In your Facebook Business Settings, open the Data sources dropdown, and click on Pixels

    2. Give it a name (the URL is optional), click Continue and close the pop-up.
    3. You’ve successfully created a Meta Pixel. You can find the Meta Pixel ID in the top


  1. Click on the ID to copy it to your clipboard, open your edit tab and paste the ID into the Meta Pixel ID input.
  2. Click Save!

Note: Now that your is connected with Facebook, your page visitors will need to accept a Cookie Banner because your will set a Facebook Cookie.


Next step

Done! You are now ready to track individual link clicks on your



All tutorials

for specific answers
before you start
set up your account
how to upgrade to neontoolsPro
boost your tools
Post Automator
automate your Social Media
URL shortener
microlanding pages / link in bio link clicks
tracking individual link clicks + Google Analytics
track your page with GA4 + Meta Pixel
track your page with Meta + Matomo
track your page with Meta
Collect emails
collect emails directly from your
Custom Domains
add custom domains to or
Social Audit
influencer analyzer and collections
Hashtag Analyzer
for Instagram™ hashtags
Interest Browser
for Facebook™ Ads
Reach Calculator
for social media campaigns
UTM Generator
to track your links
QR Code Generator
create offline links
Browser Extension
for & Social Audit


Why we built neontools

We built because we were overwhelmed by the number of marketing tools we were using to help our clients. The platform, therefore, provides all these classic and essential marketing tools in one place.



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