When should you use the Reach Calculator?

Sometimes it’s hard to guesstimate how much you or a client needs to spend on Social Media Ads to reach their goals.

Our Reach Calculator will help you to:

  • 💸 get an idea of how much return a certain amount of budget could bring you on different social media platforms

Note: To calculate your result, the tool uses industry-standard metrics. This implicates that the result is by no means guaranteed.

How to use the Reach Calculator

1. Add a budget (1) you want to simulate with.

2. Choose the platforms (2) you plan to run your campaigns on.

3. Choose the industry you’re in (3).

4. Define how the budget should be treated (4).



On our first example, you see a budget of 500€ that is set to: show maximal reach for each platform. Underneath each platform you will see how much reach, engagement, traffic, and conversions those 250€ could bring you for said platform.

500€ for Facebook
500€ for Instagram
500€ for Google
etc. …

The second example takes the same budget of 500€, but this time splits it between the platforms. Each platform gets 1/6 of the budget and calculates the possible reach, engagement and so forth.

88,3€ for Facebook
88,3€ for Instagram
88,3€ for Google
etc. …

Prefer video?



All tutorials

for specific answers
before you start
set up your account
how to upgrade to neontoolsPro
boost your tools
Post Automator
automate your Social Media
URL shortener
microlanding pages / link in bio
neon.page link clicks
tracking individual link clicks
neon.page + Google Analytics
track your page with GA4
neon.page + Meta Pixel
track your page with Meta
neon.page + Matomo
track your page with Meta
Collect emails
collect emails directly from your neon.page
Custom Domains
add custom domains to neon.ly or neon.page
Social Audit
influencer analyzer and collections
Hashtag Analyzer
for Instagram™ hashtags
Interest Browser
for Facebook™ Ads
Reach Calculator
for social media campaigns
UTM Generator
to track your links
QR Code Generator
create offline links
Browser Extension
for neon.ly & Social Audit


Why we built neontools

We built neontools.io because we were overwhelmed by the number of marketing tools we were using to help our clients. The neontools.io platform therefore provides all these classic and essential marketing tools in one place.

Open neontools.io


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